Quick Summary
A marketer by profession, a writer by heart and a traveller from the soul. I call myself a 'Collector of Experiences', who strongly observes human behaviour and societal truths. Having handled roles as diverse as regional retail operations to full-fledged marketing and brand management.
Leading and Building big brands is a challenge and passion that I enjoy and experimenting with new ways and styles of marketing is something that I am known for.
In the spirit of giving back, I regularly visit B-schools across the country to take guest lectures and special sessions on Brand Management, FMCG and Digital Marketing
Kunal Mehta
13 years of Industry experience
https://in.linkedin.com/in/kunal-mehta-426a834
Current Profile :Category Marketing Manager -Nestle
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
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Creation of and changes in product design and sometimes content.
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Overseeing the expansion of product portfolio, i.e. new products and concept design.
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+ Do you really need to be very creative for becoming a brand manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Can only Area Sales Manager become Brand Manager?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Skills Which Helped Kunal
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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Kunal's Way Of Acquiring Skills
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Other Opinions
Kunal as a Brand Manager
Essential Requirements & Key Suggestion By Kunal
Career Track
Kunal As Interviewer: Brand Manager Profile
Send your Query
Courses/Case-Studies Suggested By Kunal
Is brand management the right career option for you?
Retail Manager
Responsible for annual targets for Wrangler in the region and the complete retail operations of the brand
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Training and team management
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Franchise management
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Acquiring new properties/franchisees for expansion.
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Brand Manager -Good Day
Responsible for the complete profitability of the brand - sales, market share, pricing, and innovation.
Core Reponsibilties:
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Manage marketing analysts and administrative assistants
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Lead cross-functional teams that carry out the daily work on the business
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Manage qualitative and quantitative market research projects
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Product Manager-
Good Day
Responsible for profitability, brand health and growth, market share, annual business planning, portfolio planning, and media planning.
Core Reponsibilties:
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New product development
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Promo planning
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Integration across functions to achieve brand tasks, and consumer understanding
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Develop marketing plan to review brand performance and meet sales/profit projections
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etc
Senior Brand Manager - Chocolates
Handling the entire product portfolio, profitability, media planning, communication development. ,
Core Reponsibilties:
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Demand forecasting
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Consumer insights mining of Nestle's largest chocolate brand MUNCH
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Manage qualitative and quantitative market research projects.
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Getting In to Industry
Truth About Brand Management
Typical Career Path
Industry Trends & Opportunities
FAQ's
Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 pitch to become a brand manager
Typical Day Of Kunal As Brand Manager
Performance evaluation of campaign and meeting with marketing team to update changes.
Meeting with creative team
Meeting with agencies regarding
etc.
Suggested Interview Pitch
Brand Manager to whom Kunal Hire
1. Examples of leadership.
2. Experience of sales in FMCG industry
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand consumer psyche?
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Most Inspiring Brand Stories
Story of Oreo
Story of Pulse Candy
Story of De beers
Story of Thums-Up
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Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?
Most challenging aspects of the job
To live expectation of customers and alwatys increase market share of brand is itself a great challenge.
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