Quick Summary
With a total experience of 9+ years in Digital Advertising, I’ve developed many skills in different spheres of Digital Advertising. Hands-on experience with Branding and Activation based campaign, driving business for Brands through user acquisitions model. Media planning and media buying for brand awareness and direct response campaigns on Display, Search and Social Media. Building Digital presence of brands by building Digital assests, Paid presence, generating earned media. Using web analytics tool to build user journey and drive acqusitions.
Brands I worked with include Microsoft, Google, Airtel, Flipkart, Policybazaar, Paytem, Genral Motors, Hero Motocorp, MakemyTrip.com, Perfetti, Pernod Ricord, Dulux, CitiFinancial and many more.
Akshat Mathur
11 years of Industry experience
https://in.linkedin.com/in/akshatmathurr
Current Profile :Social Head - PolicyBazaar.com
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
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Creation of and changes in product design and sometimes content.
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Overseeing the expansion of product portfolio, i.e. new products and concept design.
etc
+ Do you really need to be very creative for becoming a online marketing professionals
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Is it necessary to have online marketing course to become online marketing Manager ?
+ Is it very diffucult to be a social marketer for a Engineer /Sales Manager ?
etc
Skills Which Helped Akshat
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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etc.
Akshat's Way Of Acquiring Skills
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Other Opinions
Akshat as a Digital Marketing Manager
Essential Requirements & Key Suggestion By Akshat
Career Track
Akshat Mathur As Interviewer: Digital Marketing Professional Profile
Send your Query
Courses/Case-Studies Suggested By Akshat
Is online marketing right career option for you?
Online Marketing Executive
Handled the Online as well as offline Marketing for Searchmycampus.com
Core Reponsibilties:
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Designing and handling se engine marketing
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Led initiative to increase leads
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etc
Digital Marketing Manager
Focusing on CitiBank's key consumer segment offerings for affulent segment.
Core Reponsibilties:
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Handled End-to-end campaign management for Online campaigns.
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Building operational processes, Data Structures, Reporting Structures and defining data points for the Media campaigns.
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Managing Facebook PPC campaigns, LinkedIn PPC campaigns with Regular optimizations.
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etc
Senior Planning Manager-Madison Communications
Media planning & buying for brand awareness and direct response campaigns.
Core Reponsibilties:
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Designing Digital strategy that includes all Digital touch points (Paid, Owned and Shared)
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Building overall Re-marketing strategy for E-commerce and Acquisitons based models
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Mobile App Marketing & Acquisitions based models through mobile
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etc
Social head -PolicyBazaar.com
Building digital marketing campaign which help in managing brand launches and activations.
Core Reponsibilties:
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PR & Brand Communication.
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Online Reputation Management.
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etc
Getting In to Industry
Truth About Marketing & Brand Management
Typical Career Path
Industry Trends & Opportunities
Common Myths
Important Case Studies
Dabur case study
Maggie Case Study
Workshops To Attend
Workshop on web analytics
Optimizing marketing budget: Social marketing way
Typical Day Of Akshat As Digital Marketing Professional
Performance evaluation of campaign and meeting with marketing team to update changes.
Meeting with creative team
Meeting with sales team for lead sharing
etc.
Suggested Interview Pitch
Marketing Manager to whom Akshat Hire
1. Examples of online branding .
2. Experience of social marketing campaigns
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand online consumer psyche?
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Most Inspiring Digital Marketing Stories
Story of CCD
Story of zappos
Story of Paytm
Story of Flipkart
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Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?
Most challenging aspects of the job
To live expectation of customers and alwatys increase market share of brand is itself a great challenge.
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