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Quick Summary

"Marketing is no longer about the stuff you make but about the stories you tell" - Seth Godin. Saket V Rao, is a professional with nearly 12 years of rich cross-category experience across in Marketing, Brand Management, Advertising and PR and a firm believer in the above quote by Seth Godin.

 

In his current role as Brand Leader at MasterCard (Top 20 Most Valuable Brands In The World) for the last 4.5 years I manage the marketing strategy for South Asia. He also manage the Marketing Calendar and Spends and have won 8 awards.

A Winner of '100 Most Talented Global Marketing Leaders' at the recently held World Marketing Congress, he has managed world’s leading brands in industries ranging from E-commerce to Consumer Durables to FMCG. He also featured profile in ‘Most Talented CMOs (CMO designates) in India – 2015’ book released by CMO-Asia in an event held on February 2015.

Saket V. Rao

12 years of Industry experience 

https://in.linkedin.com/in/saketvrao

Current Profile :Brand Leader(South Asia) - MasterCard

Social Media

Facebook pages

Twiter Handle

LinkedIn Groups

Blogs 

etc

Key Responsibilities

  • Market analysis through a variety of mediums such as market research, customer research, product research.

  • Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.

  • Creation of and changes in product design and sometimes content.

  • Overseeing the expansion of product portfolio, i.e. new products and concept design.
    etc

 + Do you really need to be very creative for becoming a brand manager

 + Is MBA really required?

 + Next Path/Level 

 + How Social Media helping!

 + Is it necessary to have finance background to become Brand Manager with finance company?

 + Is it very diffucult to be a brand manager for a Engineer /Sales Manager ? 

   etc

Articles To Read

Best Job Ever! By C.K. Bray

etc

Skills Which Helped Saket

  • Leadership 

  • Marketing Reseacrh

  • Product Development

  • Trade Marketing

  • Team Management 

  • etc.

Saket's Way  Of Acquiring Skills

  • etc

Other Opinions
Saket as a Brand Manager
Essential Requirements & Key Suggestion By Saket
Career Track 
Saket Rao As Interviewer: Brand Manager Profile
Send your Query
Courses/Case-Studies Suggested By Saket
Is brand management the right career option for you?

Account Executive (Client Services)

Responsible for managing brands such as Videocon, New Era and United Health Group through ATL Advertising, B2B collateral development etc.

  • Designing and handling communication

  • Led initiative to increase agency revenue targets

  • etc

Associate Brand Manager-Barclays Finance

Played a vital role in implementing the marketing idea and strategic plan for the successful and effective countrywide launch of the brand

Core Reponsibilties:

  • Pan-India branch level Micromarketing (BTL) activities 

  • Launching new products for loans, debt consolidation and insurance

  • Manage ATL  initiatives for new launches

  • etc

Sakets' Career Track Towards Brand Leader

Vice President & Head of Brand -Housing.com

Led a team of  managing  online initiative for Housing.com which helped in building it as hottest start-up in year 2014.

Core Reponsibilties:

  • Creating a repository of all communication work developed by Publicis

  • Optimizing marketing operations.

  • etc

Brand Leader(South Asia-Master Card)

Lead a 2 member team managing strategic marketing across geographies. Also lead a 6 member marketing team stationed at key bank relationships across India and Sri Lanka 

Core Reponsibilties:

  • Conceptualised and executed MasterCard’s biggest brand & card usage campaign in different south asian countries.

  • Leading all digital initiaves for mastercard in south asia.

  • etc

Getting In to Industry

Truth About Brand Management

Typical Career Path

Industry Trends & Opportunities

Understanding Brand Manager In Finance & Digital Marketing
FAQ's

Important Case Studies

Snapchat Case Study

Maggie Case Study

Workshops To Attend

Workshop on Brand Building 

How to prepare 30 pitch to become a brand manager

Typical Day Of Saket As Brand Manager

Performance evaluation of campaign and meeting with marketing team to update changes.

Meeting with creative team

Meeting with agencies regarding

etc.

Leader to follow & Why

Jack Ma

Ratan Tata

etc

Suggested Interview Pitch 

Brand Manager to whom Saket Hire

1. Examples of leadership.

2. Experience of sales in finance and online marketing 

3. Good Education Brand

5 Questions You Need to Ask yourself

Can you work with cross functional teams in one single day and come up with a story?

Can you live a life of consumer who loves your product so much?

Can you think of profit from small product price of worth Rs 1?

Can you think of new product from daily Life Routines?

Do you really think you can understand consumer psyche?

etc

Most Inspiring Brand Stories

Story of Master Card

 Story of Citi Bank

Story of De beers

Story of Thums-Up

etc

Interview Questions

Q1. Your passion

Q2. Why you can be good in this profile?

Most challenging aspects of the job

 

To live expectation of customers and alwatys increase market share of brand is itself a great challenge.

etc.

Career In Brand Management

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