Quick Summary
An engineer from DCE & MBA from XLRI jamshedpur in my current role i manage one of the worlds most valuable brands Coca-Cola as well as its Diets and Lights portfolio for India and South West Asia (Bangladesh, Nepal and Srilanka).
Before this role i worked with Diageo Plc and managed World's No1 spirits brand Smirnoff for India. in both these roles i have been responsible for delivering top line and bottom line for the brand by managing ATL, BTL, Digital & Trade inputs for the brand. In my previous role in marketing with Unilever i was responsible for managing innovations & communication development for Rexona & Sure deodorants across South Asia.
Varun Alagh
9 years of Industry experience
https://in.linkedin.com/in/varunalagh84
Current Working As Senior Brand manager
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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+ Do you really need to be very creative for becoming a brand manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Can only Area Sales Manager become Brand Manager?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Important Skills for Brand Manager Profile
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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etc.
Best ways Of Acquiring Skills
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etc
Other Opinions
What does Brand Manager Do
Key Suggestion To Become Brand Manager Profile: By Varun
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Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 pitch to become a brand manager
Typical Activities Of a Brand Manager Profile
5 Questions You Need to Ask yourself
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