Quick Summary
Proactive and creative marketing professional with an excellent track record of achievements in conceiving & implementing marketing strategies that fuelled market place presence & drove revenue growth for product portfolios.
Strong exposure in developing & implementing national / regional level communication programs, building brand image, conducting product advertising awareness campaign and providing 360 degrees brand/product related solutions
Vikramjeet Ghosh
15 years of Industry experience
https://in.linkedin.com/in/vikramjeet-ghosh-9ba7934
Current Profile :Brand Manager -Ford
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
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Creation of and changes in product design and sometimes content.
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Overseeing the expansion of product portfolio, i.e. new products and concept design.
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+ Do you really need to be very creative for becoming a brand manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Can only Area Sales Manager become Brand Manager?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Skills Which Helped Vikramjeet
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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Vikramjeet's Way Of Acquiring Skills
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Other Opinions
Vikramjeet as a Brand Manager
Essential Requirements & Key Suggestion By Vikramjeet
Career Track
Vikramjeet As Interviewer: Brand Manager Profile
Send your Query
Courses/Case-Studies Suggested By Vikramjeet
Is brand management the right career option for you?
Officer - Product Planning- Toyota
Product Planning for all projects and managed Genuine Accessories business.
Core Reponsibilties:
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New product planning
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etc
Senior Executive - Marketing Programs - GM India
New Programs and Genuine Accessories Business for current and future Programs.
Core Reponsibilties:
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Manage marketing analysts and administrative assistants
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Lead cross-functional teams that carry out the daily work on the business
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Manage qualitative and quantitative market research projects
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etc
Regional Sales Manager - Ford India
Corporate Sales for Southern region and Channel Management for TamilNadu and Kerala.
Core Reponsibilties:
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Business expansion to new territories
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etc
Brand Manager - Ford India
Spearheading marketing activities for entire Primary Brand, Service Brand, Product Portfolio of Ford Mustang, Fiesta, Classic and Endeavour
Core Reponsibilties:
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Coordinating with agencies (Creative, Media, Direct Marketing and Event Management) and maximizing their creative output Ensuring proper control of marketing spends through close monitoring of spends
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Getting In to Industry
Truth About Brand Management
Typical Career Path
Industry Trends & Opportunities
FAQ's
Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 pitch to become a brand manager
Typical Day Of Vikramjeet As Brand Manager
Performance evaluation of campaign and meeting with marketing team to update changes.
Meeting with creative team
Meeting with agencies regarding
etc.
Suggested Interview Pitch
Brand Manager to whom Vikramjeet Hire
1. Examples of leadership.
2. Experience of sales in Automotive industry
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand consumer psyche?
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Most Inspiring Brand Stories
Story of Ford
Story of Maruti
Story of De beers
Story of Thums-Up
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Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?
Most challenging aspects of the job
To live expectation of customers and alwatys increase market share of brand is itself a great challenge.
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