Quick Summary
MBA from IIM-A(2006), with 10 Yrs experience in Market Development, Six Sigma, Category Management, Retail Merchandising & Operations, Production, Business Development & Strategic Planning in FMCG, Retail, Telecom & Agri Industry. Results-driven marketing & sales professional with a proven track record of driving profitable growth in business.
I am keen to pursue a career in any sector which provide challenging opportunities.
Anukool Joshi
10 years of Industry experience
https://in.linkedin.com/in/anukooljoshi
Current Profile :Brand Manager -DuPont
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
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Creation of and changes in product design and sometimes content.
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Overseeing the expansion of product portfolio, i.e. new products and concept design.
etc
+ Do you really need to be very creative for becoming a brand manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Can only Area Sales Manager become Brand Manager?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Skills Which Helped Anukool
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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Anukool's Way Of Acquiring Skills
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Other Opinions
Anukool as a Brand Manager
Essential Requirements & Key Suggestion By Anukool
Career Track
Anukool Joshi As Interviewer: Brand Manager Profile
Send your Query
Courses/Case-Studies Suggested By Anukool
Is brand management the right career option for you?
Manager-Retail Operations
Sales & operations with P&L responsibility. Responsible for sales of FMCG, Grocery, Consumer Durables, General Merchandise Apparels and Agri - Inputs / Services across a territory
Core Reponsibilties:
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Designing stores layout and allocating space amongst different categories using Retail Business Logic
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etc
Manager Sales -TTSL
Expansion strategy based on potential and spread matrix formulated and presented to the senior management
Core Reponsibilties:
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Proficiently managed a team of 100 people. Trained the employees in fundamentals of retail at the front end
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Market Development Manager -DuPont
Create and lead execution of the Ignition plan that supports the overall Venture Plan for new product commercialization.
Core Reponsibilties:
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Lead a large team area marketing managers for the strategic demand generation efforts for all brands
Orchestrate resources on the basis of business priorities and potential of the market -
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Brand Manager: South Asia -DuPont
Develop and implement best fit marketing strategy for high growth products across crop protection (Insecticide and Herbicide category) & crop (Field crops) vertical on a national (South Asia) platform.
Core Reponsibilties:
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Product Management
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Channel Strategy & Distribution management
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Trade Promotions / Rebate Management.
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Getting In to Industry
Truth About Brand Management
Typical Career Path
Industry Trends & Opportunities
FAQ's
Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 pitch to become a brand manager
Typical Day Of Anukool As Brand Manager
Performance evaluation of campaign and meeting with marketing team to update changes.
Meeting with creative team
Meeting with agencies regarding
etc.
Suggested Interview Pitch
Brand Manager to whom Anukool Hire
1. Examples of leadership.
2. Experience of sales in FMCG industry
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand consumer psyche?
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Most Inspiring Brand Stories
Story of Oreo
Story of Pulse Candy
Story of De beers
Story of Thums-Up
etc
Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?
Most challenging aspects of the job
To live expectation of customers and alwatys increase market share of brand is itself a great challenge.
etc.