Quick Summary
I am a Marketer –having rich experience in marketing and brand management. Being a passionate brand custodian, I have created brand communication strategies from scratch and have developed the entire roadmap for brands.
Worked in diversified industries like Consumer electronics, IT,FMCD and now in Internet/E-commerce. This cross industry experience has enabled me to implement marketing strategies in different eco-systems and thereby augmented my evolution as a marketing evangelist.
An ardent blogger and with a knack of people management skills. Always ready to be the turnaround man for the organization!
Varun Jha
9+ years of Industry experience
https://in.linkedin.com/in/varunjha1
Current Profile :Sr. Director - Marketing - Shopclues
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
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Creation of and changes in product design and sometimes content.
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Overseeing the expansion of product portfolio, i.e. new products and concept design.
etc
+ Do you really need to be very creative for becoming a marketing manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Is it necessary to have finance background to become Brand Manager with finance company?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Skills Which Helped Varun
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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etc.
Varun's Way Of Acquiring Skills
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etc
Other Opinions
Varun as a Marketing Manager
Essential Requirements & Key Suggestion By Varun
Career Track
Varun As Interviewer: Marketing Manager Profile
Send your Query
Courses/Case-Studies Suggested By Varun
Is marketing management the right career option for you?
Marketing Consultant
Worked on the AUTOSAR (Automotive Open System Architecture) projects and its marketing initiatives.
Core Reponsibilties:
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Marketing Process Consulting
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Software Marketing and CRM
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Asst. Manager - Marketing & Brand Management
To promote and manage BRAND "MSI" in Indian Notebook Industry and take care of all marketing activities
Core Reponsibilties:
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ATl /BTL marketing activities
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Managing Online Media/PR/Press Releases.
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Product Launches/Channel Exhibitions/Road Shows
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Interaction and Co-coordinating with Channel Partners / Distributor
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etc
Marketing Manager
Heading a team comprising Marcom Manager, Marketing Executives and Creative Visualizer
Core Reponsibilties:
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Interaction and handling the Brand Communication & Market Research agencies appointed by the company
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Driving all Marketing Communication/PR/Marcom activities for the company (Both ATL & BTL)
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Sr. Director - Marketing-Shopclues
Heading marketing strategy for offline(ATL) online( digital and performance marketing)
mobile stratgey (Both m-site and ShopClues App) Affiliates and demand generation programs.
Core Reponsibilties:
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Senior Leadership role and spearheading marketing strategy for ShopClues.
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Custodian of all marketing spends and traffic across platforms - Desktop, m-site and app.
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Getting In to Industry
Truth About Marketing & Brand Management
Typical Career Path
Industry Trends & Opportunities
Common Myths
Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 mins pitch to become a brand manager
Typical Day Of Varun As Marketing Manager
Performance evaluation of campaign and meeting with marketing team to update changes.
Meeting with creative team
Meeting with agencies regarding
etc.
Suggested Interview Pitch
Marketing Manager to whom Varun Hire
1. Examples of leadership.
2. Experience of sales in finance and online marketing
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand consumer psyche?
etc
Most Inspiring Brand Stories
Story of Master Card
Story of Citi Bank
Story of De beers
Story of Thums-Up
etc
Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?
Most challenging aspects of the job
To live expectation of customers and alwatys increase market share of brand is itself a great challenge.
etc.