Quick Summary
As an individual , I am driven by self motivated desire and an ability to reinvent everyday , each time.I take all assignments and roles as learning and growth paths and work out ways to make sure that they are done in the best possible mode. At times , innovative. For me, the customers , company & the team are the key building people and the aim is to make sure that their views are known and plugged-in.
An MBA degree in Marketing and International Business from the Symbiosis Institute of International Business,Pune & B.Tech (Hons.) in Computer Science Engineering from the State Technical Campus , Fzr. , Punjab - have groomed me from a student to an independent thinking professional.
5 years , 3 roles within Citibank India , have gained exposure in : Product Management , Customer engagement, P/L handling , Branding and Advertising, Market Research, Category management, Digital marketing strategies, ,Relationship management & Wealth management & Portfolio analysis.
Karan Kumar
6+ years of Industry experience
https://in.linkedin.com/in/karankumar1
Current Profile :Marketing Manager - American Express
Key Responsibilities
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Leading the Corporate Marketing and Brand Strategy for the highest revenue generator business.
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Strategic Leadership
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Complete ownership to drive strategic business objectives including conceptualizing, designing ,executing key business metrics directly linked to customer engagement , brand loyalty , product usage and retention across the customer life cycle journey.
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Product & Portfolio Management
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Ideate , develop & launch ; PPC ( product , portfolio & commodity ) led drivers in the Market and help in driving Acquisitions , early engagement and business Revenue numbers .
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Click to read detail
+ Do you really need to be very creative for becoming a marketing manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Is it necessary to have finance background to become Brand Manager with finance company?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Skills Which Helped Karan
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Leadership
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Networking
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Constant and consistent execution
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Listening to people
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Team Management
Karan's Way Of Acquiring Skills
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Connect and network and at the same continue updating your skill set.
Other Opinions
Karan as a Marketing Manager
Essential Requirements & Key Suggestion By Karan
Career Track
Karan Kumar As Interviewer: Marketing Manager Profile
Send your Query
Courses/Case-Studies Suggested By Karan
Is marketing management the right career option for you?
Management Intern - Max Life Insurance
Design marketing strategies for the emerging markets of MNYL with the MNYL marketing department constantly reinventing the brand MNYL.
Core Reponsibilties:
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Designing and handling communication
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Led initiative to increase agency revenue targets
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etc
Marketing Manager-CitiBank Cards
focusing on CitiBank's key consumer segment offerings for affulent segment.
Core Reponsibilties:
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Defining brand architecture for Citi as a brand and credit cards.
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Conceptualizing & implementing category launch & sustenance marketing activities.
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Initiating and using non traditional media - engaged in social media influence and online brand reputation management.
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etc
Product Manager - Citi Bank Cards Business
Lead and manage ways to create a customer centric value proposition in line with customer requirements & plugging them into our entire credit card product suite for the cards installment business
Core Reponsibilties:
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Strategising online branding activities.
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Leading team to new business growth.
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etc
Marketing Manager -Corporate Marketing & Brand Strategy-Amex
Corporate Marketing and Brand Strategy for the highest revenue generator business : Global Corporate Payments (GCP) for AEBC India
Core Reponsibilties:
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Complete ownership to drive strategic business objectives including conceptualizing, designing ,executing key business metrics directly linked to customer engagement .
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Design marketing campaigns focused with surgical business impact.
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etc
Getting In to Industry
Truth About Marketing & Brand Management
Typical Career Path
Industry Trends & Opportunities
Common Myths
Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 mins pitch to become a brand manager
Typical Day Of Karan As Marketing Manager
A typical day practically means you are on the move constantly. Day starts with getting a status tracker updated on the on-going / planned campaigns and the framework attached to it and sharing that with key stakeholders.
While I try to manage the first half in clearing and organizing emails, agency meetings (both creative and media) happen almost on a daily basis. These can be on calls, in person (for key strategic campaigns) or via VCs.
We also get a chance to meet folks from top media publications, event marketing companies and digital leaders. As a bank we need to be careful of what we are communicating to a number of stakeholders, and this needs to be managed to ensure that all the campaigns are delivered on time to create maximum bang for the bucks being spent.
And we do usual coffee catch ups, checking on what the competitors are doing and above all a lot of reading and data analysis to help give us insights about our consumers- both in spending volumes and the places / categories they are spending on.
Suggested Interview Pitch
Marketing Manager to whom Karan Hire
1. Examples of leadership.
2. Experience of sales in finance and online marketing
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand consumer psyche?
etc
Most Inspiring Brand Stories
Story of Master Card
Story of Citi Bank
Story of De beers
Story of Thums-Up
etc
Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?