Quick Summary
Over 9 years of experience across leading organizations in the consumer goods industry.
Successfully managed a diverse set of assignments through the spectrum of marketing and sales, developing capability in brand management, communication development, new product launches, sales delivery and team management across India and SE Asia
Sunil Gupta
9+ years of Industry experience
https://in.linkedin.com/in/sunil-gupta-1102068
Current Profile :Senior Brand Manager -Coca Cola
Key Responsibilities
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Market analysis through a variety of mediums such as market research, customer research, product research.
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Providing detailed and precise reports to illustrate trends, predictions and relevant strategies.
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Creation of and changes in product design and sometimes content.
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Overseeing the expansion of product portfolio, i.e. new products and concept design.
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+ Do you really need to be very creative for becoming a brand manager
+ Is MBA really required?
+ Next Path/Level
+ How Social Media helping!
+ Can only Area Sales Manager become Brand Manager?
+ Is it very diffucult to be a brand manager for a Engineer /Sales Manager ?
etc
Skills Which Helped Sunil
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Leadership
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Marketing Reseacrh
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Product Development
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Trade Marketing
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Team Management
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Sunil's Way Of Acquiring Skills
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Other Opinions
Sunil as a Brand Manager
Essential Requirements & Key Suggestion By Sunil
Career Track
Sunil As Interviewer: Brand Manager Profile
Send your Query
Courses/Case-Studies Suggested By Sunil
Is brand management the right career option for you?
Area Sales Manager-GSK Consumer Healthcare
Leading a team of TSEs and consistently deliver sales and distribution targets
Core Reponsibilties:
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Channel partnership
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Drive distribution
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Regional Customer Marketing Manager -GSK
Consumer Healthcare
Develop & implement BTL promotional campaigns in synchronization with the marketing objectives for GSKs entire portfolio for West India
Core Reponsibilties:
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Conceptualized and executed consumer contact and retail activation programs
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Developed a BTL activation program
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Brand Manager- Marico
Driving strategic marketing plans to achieve key business objectives for multiple brands.
Core Reponsibilties:
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Development of localized campaigns for products
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Brand Manager - Coca Cola
Driving sustainable, top & bottom line growth for coca cola brand kinley
Core Reponsibilties:
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Co-ordination with creative and media agencies to effectively roll out the campaign across multiple platforms, including TV, digital and radio, within allocated budgets
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Getting In to Industry
Truth About Brand Management
Typical Career Path
Industry Trends & Opportunities
FAQ's
Important Case Studies
Snapchat Case Study
Maggie Case Study
Workshops To Attend
Workshop on Brand Building
How to prepare 30 pitch to become a brand manager
Typical Day Of Sunil As Brand Manager
Performance evaluation of campaign and meeting with marketing team to update changes.
Meeting with creative team
Meeting with agencies regarding
etc.
Suggested Interview Pitch
Brand Manager to whom Sunil Hire
1. Examples of leadership.
2. Experience of sales in FMCG industry
3. Good Education Brand
5 Questions You Need to Ask yourself
Can you work with cross functional teams in one single day and come up with a story?
Can you live a life of consumer who loves your product so much?
Can you think of profit from small product price of worth Rs 1?
Can you think of new product from daily Life Routines?
Do you really think you can understand consumer psyche?
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Most Inspiring Brand Stories
Story of Marico
Story of CCD
Story of De beers
Story of Thums-Up
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Interview Questions
Q1. Your passion
Q2. Why you can be good in this profile?
Most challenging aspects of the job
To live expectation of customers and alwatys increase market share of brand is itself a great challenge.
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